Reputation

What is our brand as recruiters? How are we defined and what is the reputation of our industry?

This is a people industry and, largely speaking, we define our own brand as how we behave, and who we align ourselves with – including which professional organisations we align ourselves with. There are lots of things to consider, but the simplest equation of 'behaviour breeds behaviour' and we hire in our own image might ring true.

In a highly competitive market like recruitment it is all about how you represent yourself as a solid brand within your industry and build up a long-lasting reputation that will uphold through the thick of it. But how do you tackle the challenge of reputation? And what is the 'Brand' message of recruitment and staffing?

An important part of determining how to create a brand that lasts is to recognise how fast change has happened - and look at what is likely to happen

What is your mission?

‘The Brand of Recruitment’ is about people. A business is only as good as the people it employs. If you run a business, investment in the professionalism of yourself and your people is key.

YOU want to work for the best business, so being the best employer means demonstrating the highest values - all businesses want to work with organisations and people that offer the least risk, the highest standards – in other words that enhance their core brand - this is what being an REC Professional does for you.. makes you very attractive and safe.

This is where being an REC Professional is most valuable to you – this sets out your reputation for you… The core purpose of the REC is to ensure that individual recruiters are recognised as a member of a professional industry that is committed to upholding best practice, world-class recruitment standards and providing the best possible service to clients and candidates…thus bringing focus to your credibility and reputation as a recruiter - and it is your secret weapon in winning business.

One of the cornerstones is building trust – and making this immediately tangible which is exactly what your REC badge does... without even speaking your reputation has opened the door and shook hands with your client… meaning when you start your relationship with them, you have just short-cut 30 years of trust building.

I suppose my message before you watch, is that it’s never too late… no matter what your reputation is or isn’t - using REC as your calling card, identity, short-cut can set you and your business apart.