Standing out from the crowd: The power of an optimised website

It’s tough out there, but green shoots are starting to appear.

According to the latest KPMG and REC UK Report on Jobs survey, compiled by S&P Global, permanent staff placements were declining again in July. And though companies continued to raise permanent staff salaries despite making fewer appointments, this continued decline in permanent staff placements extends the current downturn the industry has been experiencing to nearly two years.

That said, with forecasts for economic growth improving, potential further interest rate cuts expected over the coming months and confidence in the UK economic continuing to improve, there are certainly green shoots of economic recovery worth paying attention to.

As confidence improves, help your business to stand out.

A strong digital presence is key to business success and remaining competitive, especially in these challenging economic conditions. But when it comes to trying to improve your online presence it can be hard to know where to start.

A well-designed website can enhance your company’s credibility, give you the platform to showcase your brand and values, and is your shopfront to make the case for why candidates and clients should work with you ahead of your competitors. Moreover, having an optimised website is crucial for SEO (search engine optimisation) which essentially means it is easier for your audience to find you. This could be through the keywords you use; how relevant your content is to your customers’ queries and even your website’s mobile compatibility.

The first step to tackling almost any business challenge is getting to know what you don’t know, and there are companies out there who can help you make a start.

REC partner SiteWizard is offering members a free website optimisation report.

SiteWizard have been helping businesses succeed online for the last 27 years. They are a long-established digital marketing agency specialising in web design and search marketing (including SEO and Google Ads). SiteWizard are offering REC members an overview of how your website could be improved to support your business’ growth, impact and reach into your audiences.

Your report will:

• Identify potential constraints, honing in on any parts of your website hindering business’ performance.
• Uncover the most relevant search terms on Google within your sector through strategic keyword analysis to enhance your website's visibility (SEO).
• Do a competitor comparison to see how your website stacks up against the competition.
• SiteWizard’s report will also offer strategic insights on potential areas for improving your web presence overall.

You can take advantage of this report here, or contact SiteWizard on 01622 200 045 and by email. Remember to quote that you are an REC member to get your free report, as well as access to exclusive discounts on their suite of services.
 

Learn more about SiteWizard